By Jyothi Venkatesh
Vedix, world’s first and largest customized Ayurvedic beauty brand, which is known to design personalized hair and skin care products, has brought on board Balika Vadhu Avika Gor to launch a digital campaign for promoting its haircare range. Avika, much like Vedix, stepped into the industry at a young age of 7 years and won a billion hearts in India, with the way she said Jagya and Dadi Sa. She has wowed her fans and audience with her acting chops in Sasural Simar Ka.
The hard work that the film & television industry demands, long hours, non stop shooting schedules, ultimately impacted her hair growth. She noticed her hair turning rough with the use of harsh chemicals that led to hair fall problems. Enter Vedix, which designed a customised hair care regime for Avika, who had to answer a few simple questions. Vedix uses AI and data science to provide real time analysis of an individual’s dosha profile and inform them about the Vikruti or imbalances in the body which needs fine tuning.
Avika Gor, says, “For the first time, I understood my dosha profile and the imbalances which were a result of using different hair products laden with chemicals. Since the time I have started to use Vedix hair oil, I just knew it was something special as it suited my hair & scalp perfectly. Within no time, I saw my hair becoming healthier and stronger. There were no signs of hairfall. Vedix took care of my hair concerns. I 100% recommend it.”
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Vedix offers 100% Ayurvedic herbal natural products made using no harmful chemicals, or SLA or parabens. They don’t test on any animals. Its use of Ayurvedic herbs such as Bhringaraja, Brahmi, Amlaki, Yashtimadhu, Datura and many others play an important role in arresting hair fall & dandruff and promoting healthy hair growth. The brand also has a market dominating presence in the skincare segment with customisation of products forming Vedix’s DNA. Vedix uses a 7-10 days feedback loop over email and WhatsApp to further finetune the customised regime. It has recently launched a series of specialised SKUs of Ayurvedic toners, face masks and face oil on marketplaces like Amazon, Myntra, Purplle, Flipkart and Tata Cliq. We are currently celebrating a month long one of its kind Vedix Ayurvedic Soundarya Festival with deep discounts, new launches, festive gift packs and flash sales.
Jatin Gujrati, Business Head Vedix, says, “Work stress, long working hours leave all of us with almost no time to care for our hair and skin. Vedix was born to help our upwardly mobile customers to arrest their hair and skin concerns without worrying about side effects which are often caused with the repeated use of chemical base cosmetics. With Vedix, we are bringing, trueness of 5,000 years old Ayurveda in a contemporary form. Ayurveda teaches us to customise as per individual needs. We have successfully helped lakhs of customers to break the constant trial and error cycle by providing them high efficacy products that work.”
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Vedix recently launched Gandusha/Kavala oil pulling oil oral detox and an all new men’s skincare range further deepening its focus across 3 major categories – hair, face and oral market segment. The brand has emerged as the largest Ayurveda beauty brand in India with an ARR of Rs 160 crore. The Company aims to touch Rs 500 crore in revenues in next 2 years.
Vedix is an Ayurvedic beauty & wellness brand that provides customised Hair, Skin care, and Wellness regimes. Vedix’s unique proposition is to curate products to suit each individual’s ¬body characteristics, as identified by their doshas. The core of Vedix is the Tridosha theory of Ayurveda. Every person is born with their unique set of Doshas (Vata, Pitta and Kapha) that make their Prakuriti, and true Ayurvedic solutions are customized to address each individual’s uniqueness. Vedix seeks to achieve this by understanding one’s Prakuriti and skin/hair/body concerns through a questionnaire, and then leverage machine learning and artificial intelligence-driven technology to craft individualized products.
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The concept of customization is very new to the Indian lifestyle and wellness landscape, and Vedix endeavors to break the notion of one size fits all, as well as the vicious cycle of trial and error that leads to unsatisfactory results. Vedix is the first and only one working at providing customized Ayurvedic solutions in this space.
Over the last few years, Vedix has created a dominant position in the Indian D2C hair care market with their range of customised Ayurvedic oils, serums and shampoos. It is also India’s first skincare brand to launch 100% edible grade non foaming cleanser made with high quality ingredients. Vedix aspires to evolve the brand that continues to innovate in the area of modern Ayurveda. The Company has launched a range of products in new categories and are available on Amazon India and Purplle.